- MEDIA: Graphic Design, Web Design, Branding
- DATE: September 2012
And for the past two of its 108 years, Big Honkin’ Ideas has served as the branding and advertising agency for the LA Auto Show. It’s no part-time job.
For starters, BHI rebuilt the Auto Show website. We retired the Show’s 20-year-old logo and did a complete brand makeover. We also, wrote and produced all radio, online and print campaigns. The Agency developed large LED-formatted videos for the visitors at LA Live. We wrapped buses, L.A. Convention Center towers and outdoor boards in addition to posting eye-catching pole banners in high-traffic corridors. We rethought their Show Guide brochures and redesigned everything from in-Show signage to credentials and lapel pins.
In 2013, attendance was up 13% over the year we took over. Of course, we’re aiming higher. After all, nothing worthwhile is ever accomplished by reasonable expectations.