Hotel Bel-Air

The most Mobil 5-Star awarded hotel in California, Hotel Bel-Air has hosted American presidents, luminaries, movie legends, movers, shapers and world travelers since 1946.


Bel-Air, California



Services we provided
  • Research
  • Strategy
  • Writing
  • Design
  • Media Planning & Buying

The client

In the heart of one of the most desirable zip codes on earth, on 12 acres of the most inviting grounds you can imagine, in the purple hillside canyons above Los Angeles stands the legendary Hotel Bel-Air. The staff is superb. The cuisine spectacular. The suites magnificent. The atmosphere elegant and low key. From the front gate, guests are just minutes from the business hubs of Beverly Hills and Century City and the world-class shopping of Rodeo Drive. There’s nothing Hotel Bel-Air can’t provide to make your stay a memorable one.

The challenge

Design and recommend a tactical media plan to promote and increase the use of two of Hotel Bel-Air’s most profitable special events — champagne brunches and destination weddings.

The solution

Like many successful solutions that feel obvious after the fact, BHI recognized one of the Hotel’s most valuable assets and reinterpreted it in a fresh way. Both visually memorable campaigns leveraged the Hotel’s iconic logo, caught the eye of audiences, and met the Hotel’s high standard for elegance and design. The media focused on new and existing audiences with a combination of zip-code targeted direct mail and magazine ads.


Let’s get to work.

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