How we built a $3 billion brand
by creating an investment vehicle
to flatten the competition.
LA car enthusiasts are a diverse
crowd. We speak to them in English,
Spanish, Korean and Chinese.
MBAs, FEMBAs, EMBAs.
See how we helped UCLA Anderson
re-imagine its brand.
2014 was our second consecutive
year driving The LA Auto Show.
And we unveiled their new mark.
PHILOSOPHY
SERVICES
A HISTORY OF SUCCESS
TESTIMONIALS
TEAM
BHI is made up exclusively of expatriates from the land of Same-o, Same-o Communications — senior level talent, creative teams, management gurus, strategic thinkers, online wizards and social media specialists.
Larre Johnson is partner/creative director and the senior writer in residence. Before co-founding BHI, Larre was senior writer on brands that include Apple, Alaska Airlines, California’s ground-breaking Anti-Tobacco Campaign, the Partnership for a Drug-Free America and JBL and Harman/Kardon. He has won virtually every major creative award for consumer advertising, and dozens of performance-based awards for online excellence.
Karl Kristkeitz is partner/creative director and senior art director. Karl has personally developed brand systems for all of BHI’s principal clients from TeleBank to Jefferson National, from Capital Management Group (CMG) to the LA Auto Show and Connected Car Expo. His design portfolio for JeffNat’s corporate identity, advertising, collateral and web development has won more than 30 design and effectiveness awards. In 2010 he won a dozen national and international awards for excellence in financial services website design.
Justin was born digital. He wrote his first program at age 13 and has spent 8 years in web design. Justin is a take-charge guy. He served two years in the Israeli infantry, where he rose to the rank of sergeant. He lives on his boat in Marina del Rey where he spends as many of his off-work hours as possible with another true love, SCUBA diving.