2006 Health Net Outdoor

Billboards

30 Sheets

Bus Stops

PROJECT DETAILS

  • MEDIA: Billboards and Bus Stops
  • DATE: 2006

OVERVIEW

Health Net has been in business for 35 years. It has over 6 million members and $12 billion in annual revenues.

In 2006, BHI was retained  to create an outdoor campaign that captured the healthy lifestyle Californians practice and the health insurance company Californians turn to insure their care. BHI and Health Net were a good fit.

So was the campaign line: “Health nut? Health Net.”