Stanford Executive Education

PROJECT DETAILS

  • MEDIA: Program Guide
  • DATE: 2014

Overview

Prior to bringing BHI on board, Stanford’s Graduate School of Business Executive Education’s master program guide had been handled in house.

We redesigned it from scratch. Gave it a unique look, and feel, and tone of voice:

“… you will happily discover that innovation is not a stripe on a chromosome – but that the minds that routinely solve big problems –can teach you to innovate too…”